The display and controls are the main connection between the user and the motor controls, so it was key to nail the look and feel of these high interaction components both physically and digitally. The "Jumbotron" is the voice of the bike, so it was important to strike a playful and friendly tone when delivering the information.
By translating the engineering data into a logical menu structure and simple graphics, riders have intuitive access to the bike's functions. The de-coding of error messages aids in the correct diagnosis of any issues. This dramatically reduced the need to interact with customer service or a dealer, and helped dealers to diagnose the issue, saving time and money through reducing unnecessary motor replacements for minor issues.
